Every screenshot comes from inside the ad manager or the store dashboard, with the story of what we did. Ad names and creatives are blurred to protect our clients.
One of the strongest accounts we've worked on. Over 5,000 ads were built and tested on the same account; every week we cut the weak ones and scaled what sold, until every pound spent on ads was bringing back EGP 4.84 in sales, about EGP 39.8 million in sales from EGP 8.2 million in spend.
33 CBO and ABO campaigns across several products, reaching 2.2 million impressions at just EGP 21 per thousand.
Many images and videos for the same products, each given a fair test on a small budget. The best ad returned 23.8x.
Message campaigns that send the customer straight into a chat, at 44 cents per conversation.
Over 2 million impressions, with the best ad reaching 23 cents per conversation.
Instead of raising one campaign's budget, we duplicated the winners (SCALE) across audiences. 31 campaigns at $1.36 per thousand impressions.
From early November to the end of January the store took 5,559 orders, gross sales before discounts reached EGP 4.22 million, and 12.6% of customers came back to buy again.
The November–December season: campaigns focused on offers and past customers, and the store took 4,410 orders worth EGP 3.39 million gross before discounts.
A Saudi store on Lightfunnels: 65K visits and 2,681 orders at a 4.12% conversion rate.
We focused the budget on the highest-margin products and ran retargeting to past customers. Sales grew 20% on the previous month.
1,651 orders and EGP 1.41M gross before discounts, the starting point for the following month's plan.
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